Aceh Shari’a Image Destination: The Intention of Tourists to Revisit the Destination

M. Ridha Siregar, Muhammad Ilhamsyah Siregar, R. B. Radin Firdaus, Abdul Muzammil

Abstract


Tourism industry turns out to be a large international industry with enormous growth potential. Based on previous studies, Islamic tourism is popular among Muslim tourists’. Thus, satisfying the Muslim tourists with their religious needs may encourage them to travel to a particular destination. And one of the recreational activities with the main concept of Islamic value is shari’a tourism. Shari’a tourism is one of tourism systems based on implementation of shari’a rules and this tourism sector its looks promising in Indonesia especially in Aceh. The aim of this study was to determine the effect of destination image on intention of tourist to revisit the destination mediated by service quality, tourists’ satisfaction and destination trust in shari’a tourism destinations in Aceh. This study will be conducted on 410 domestic and foreign tourist that come to visit Aceh. This study is included in the type of descriptive-quantitative research using survey method. The sample will be taken using purposive sampling technique and the sample data were statistically analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with second order method

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