Aceh Shari’a Image Destination: The Intention of Tourists to Revisit the Destination

M. Ridha Siregar, Muhammad Ilhamsyah Siregar, R. B. Radin Firdaus, Abdul Muzammil


Tourism industry turns out to be a large international industry with enormous growth potential. Based on previous studies, Islamic tourism is popular among Muslim tourists’. Thus, satisfying the Muslim tourists with their religious needs may encourage them to travel to a particular destination. And one of the recreational activities with the main concept of Islamic value is shari’a tourism. Shari’a tourism is one of tourism systems based on implementation of shari’a rules and this tourism sector its looks promising in Indonesia especially in Aceh. The aim of this study was to determine the effect of destination image on intention of tourist to revisit the destination mediated by service quality, tourists’ satisfaction and destination trust in shari’a tourism destinations in Aceh. This study will be conducted on 410 domestic and foreign tourist that come to visit Aceh. This study is included in the type of descriptive-quantitative research using survey method. The sample will be taken using purposive sampling technique and the sample data were statistically analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with second order method

Full Text:



Abubakar, A. M., Ilkan, M., Meshall Al-Tal, R., & Eluwole, K. K. (2017). eWOM, revisit intention, destination trust and gender. Journal of Hospitality and Tourism Management, 31, 220–227.

Ajzen, I., & Driver, B. . (1992). Application of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24(3), 207–224.

Akroush, M. N., Jraisat, L. E., Kurdieh, D. J., AL-Faouri, R. N., & Qatu, L. T. (2016). Tourism service quality and destination loyalty - the mediating role of destination image from international tourists’ perspectives. Tourism Review, 71(1).

Allameh, S. M., Pool, J. K., Jaberi, A., Salehzadeh, R., & Asadi, H. (2015). Factors influencing sport tourists’ revisit intentions: the role and effect of destination image, perceived quality, perceived value and satisfaction. Asia Pacific Journal of Marketing and Logistics, 27(2).

Armstrong, R. W., Mok, C., Go, F. M., & Chan, A. (1997). The importance of cross-cultural expectations in the measurement of service quality perceptions in the hotel industry. International Journal of Hospitality Management, 16(2), 181–190.

Asih, S. M., & Asih, S. K. (2015). Marketing Strategy Implementation in Developing Sharia Tourism in Indonesia. International Proceedings of Management and Economy, 84, 133–137.

Assaker, G., & Hallak, R. (2013). Moderating effects of tourists’ novelty-seeking tendencies on destination image, visitor satisfaction, and short and long-term revisit intentions. Journal of Travel Research, 52(5), 600–613.

Atilgan, E., Akinci, S., & Aksoy, S. (2003). Mapping service quality in the tourism industry. Managing Service Quality, 13(5), 412–422.

Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804.

Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868–897.

Battour, M., Battor, M., & Bhatti, M. A. (2013). Islamic Attributes of Destination: Construct Development and Measurement Validation, and Their Impact on Tourist Satisfaction. International Journal Tourism Research.

Battour, M., & Ismail, M. N. (2014). The Role of Destination Attributes in Islamic Tourism. SHS Web of Conferences, 12, 556–564.

Battour, M., Ismail, M. N., Battor, M., & Awais, M. (2014). Islamic Tourism: An Empirical Examination of Travel Motivation and Satisfaction in Malaysia. Current Issues in Tourism.

Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a Halal Tourism Market. Tourism Analysis, 15(4), 461–470.

Battour, M. M., Ismail, M. N., & Battor, M. (2012). The Mediating Role of Tourist Satisfaction: A Study of Muslim Tourists in Malaysia. Journal of Travel & Tourism Marketing, 29(3), 279–297.

Beerli, A., & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681.

Bentler, P. M., & Chou, C.-P. (1987). Practical issues in structural modeling. Sociological Methods & Research, 16, 78–117.

Berry, L. L. (1995). Relationship marketing of services-growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23, 236–245.

Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128–137.

Bhuiyan, A. H., Siwar, C., Ismail, S. M., & Islam, R. (2011). Potentials of Islamic Tourism : A Case Study of Malaysia on East Coast Economic Region. Australian Journal of Basic and Applied Sciences, 5(6), 1333–1340.

Bigné, J. E., Sánchez, M. I., & Sánchez, J. (2001). Tourism image, evaluation variables and after purhase behaviour: Inter-relationship. Tourism Management, 22(6), 607–616.

Castro, C. B., Martín Armario, E., & Martín Ruiz, D. (2007). The influence of market heterogeneity on the relationship between a destination’s image and tourists’ future behavior. Tourism Management, 28(1), 175–187.

Chang, L.-L., F. Backman, K., & Chih Huang, Y. (2014). Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention. International Journal of Culture, Tourism and Hospitality Research, 8(4), 401–419.

Chen, C.-F., & Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36, 269–278.

Chen, C. F. (2008). Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: evidence from Taiwan. Transportation Research Part A, 42(4), 709–717.

Chen, C. F. (2011). Exploring Relationships between Destination Brand Equity, Satisfaction, and Destination Loyalty: A Case Study of Mongolia. Journal of Tourism, Hospitality & Culinary Arts, 3(2), 81–94.

Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28, 1115–1122.

Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636.

Chiu, W., Zeng, S., & Cheng, P. S.-T. (2016). The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea. International Journal of Culture, Tourism and Hospitality Research, 10(2), 223–234.

Choi, T. Y., & Chu, R. K. S. (1998). Consumer perceptions of the quality of services in three hotel categories in Hong Kong. Journal of Vacation Marketing, 5(2), 176–189.

De Rojas, C., & Camarero, C. (2008). Visitors’ experience, mood and satisfaction in a heritage context: evidence from an interpretation center. Tourism Management, 29, 525–537.

Devesa, M., Laguna, M., & Palacios, A. (2010). The role of motivation in visitor satisfaction: Empirical evidence in rural tourism. Tourism Management, 31(4), 547–552.

Everard, A., & Galletta, D. F. (2006). How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store. Journal of Management Information Systems, 22(3), 56–95.

Fakeye, P., & Crompton, J. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10–16.

Farahani, H. . Z., & Henderson, J. C. (2010). Islamic Tourism and Managing Tourism Development in Islamic Societies: The Case of Iran and Saudi Arabia. International Journal of Tourism Research, 12, 79–89.

Font, X. (1997). Managing the tourist destinations image. Journal of Vacation Marketing, 3(2), 123–131.

Forgas-Coll, S., Palau-Saumell, R., Sánchez-García, J., & Callarisa-Fiol, L. J. (2012). Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona”. , 33(6), 1309–1320. Tourism Management, 33(6), 1309–1320.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariat Data Analysis 7th Edition. New Jersey: Pearson Prentice Hall.

Hankinson, G. (2005). Destination brand images: a business tourism perspective. Journal of Services Marketing, 19(1), 24–32.

Howard, J. A., & Sheth, J. N. (1969). The Theory of Buyer Behavior. New York: John Wiley & Sons, NY.

Howe, A. C. (2001). Queer pilgrimage: The San Francisco homeland and identity tourism. Cultural Anthropology, 16(1), 35–61.

Hsu, C., & Cai, L. A. (2009). Brand Knowledge, Trust and Loyalty-A Conceptual Model of Destination Branding. International CHRIE Conference-Refereed Track-Year 2009, 1–8.

Hunt, H. K. (1983). Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction. Marketing Science Institute, Cambridge, MA.

Jani, D., & Han, H. (2011). Investigating the key factors affecting behavioral intentions: evidence from a full-service restaurant setting. International Journal of Contemporary Hospitality Management, 23(7), 1000–1018.

Khan, A. H., Haque, A., & Rahman, M. S. (2013). What Makes Tourists Satisfied ? An Empirical Study on Malaysian Islamic Tourist Destination. Middle-East Journal of Scientific Research, 14(12), 1631–1637.

Kim, S. H., & Oh, S. H. (2002). The effects of internet shopping mall characteristics on satisfaction, trust, and loyalty. The Korean Small Business Review, 24(2), 237–271.

Kim, T. H., Ko, Y. J., & Park, C. M. (2013). The influence of event quality on revisit intention: Gender difference and segmentation strategy. Managing Service Quality, 23(3), 205–224.

Kotler, P., Bowen, J., & Makens, J. (1996). Marketing for Hospitality and Tourism. New Jersey: Prentice-Hall.

Kozak, M., & Andreu, L. (2006). Progress in tourism marketing. Amsterdam: Elsevier.

Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off- season holiday destination. Journal of Travel Research, 38(3), 260–269.

Lam, T., & Hsu, C. H. C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589–599.

Lee, C. K., Lee, Y. K., & Lee, B. K. (2005). Korea’s destination image formed by the 2002 World Cup. Annals of Tourism Research, 32(4), 839–858.

Lee, S., & Moghavvemi, S. (2015). The Dimension of Service Quality and Its Impact on Customer Satisfaction , Trust , and Loyalty : A Case of Malaysian Banks. Asian Journal of Business and Accounting, 8(2), 91–122.

Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32, 115–123.

Loureiro, S. M. C., & González, F. J. M. (2008). The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty. Journal of Travel & Tourism Marketing, 25(2), 117–136.

Mazanec, J., & Schweiger, G. (1981). Improved Marketing Efficiency through Multiproduct Brand Names? An Empirical Investigation of Image Transfer. European Research, 9, 32–44.

Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Smart technologies for personalized ex- periences: A case study in the hospitality domain. Electronic Markets, 25(3), 243–254.

Nguyen, N., Leclerc, A., & Leblanc, G. (2013). The Mediating Role of Customer Trust on Customer Loyalty. Journal of Service Science and Management, 6, 96–109.

Oh, H. (2002). Transaction evaluations and relationship intentions. Journal of Hospitality & Tourism Research, 26, 278–305.

Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York: McGraw-Hill. NY.

Orth, U. R., & Green, M. T. (2009). Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction. Journal of Retailing and Consumer Services, 16(4), 248–259.

Parasuraman, A., Zeithaml, V. A., & Berry, L. . (1988). SERVQUAL: a multiple- item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41–50.

Petrick, J. F. (2004). The roles of quality, value and satisfaction in predicting cruise passengers’ behavioral intentions. Journal of Travel Research, 42(4), 397–407.

Petrick, J. F., & Backman, S. J. (2002). An examination of the construct of perceived value for the prediction of golf travelers’ intentions to revisit. Journal of Travel Research, 41(1), 38–45.

Petrick, J. F., Morais, D. D., & Norman, W. C. (2001). An examination of the determinants of entertainment vacationers’ intentions to revisit. Journal of Travel Research, 40, 41–58.

Phelps, A. (1986). Holiday destination image-the problem of assessment: an example developed in Menorca. Tourism Management, 7(3), 168–180.

Poria, Y., Butler, R., & Airey, D. (2003). Tourism, Religion and Religiosity: A Holy Mess. Current Issues in Tourism, 6(4), 340–363.

Prayag, G. (2009). Tourists’ evaluations of destination image, satisfaction, and future behavioral intentions – the case of Mauritius. Journal of Travel & Tourism Marketing, 26(8), 836–853.

Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: the role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342–356.

Qu, H., & Ping, E. W. Y. (1999). A service performance model of Hong Kong cruise travelers’ motivation factors and satisfaction. Tourism Management, 20(2), 237–244.

Quintal, V. A., & Polczynski, A. (2010). Factors influencing tourists’ revisit intentions. Asia Pacific Journal of Marketing and Logistics, 22(4), 554–578.

Ramseook-Munhurrun, P., Seebaluck, V. N., & Naidoo, P. (2015). Examining the Structural Relationships of Destination Image, Perceived Value, Tourist Satisfaction and Loyalty: Case of Mauritius. Procedia - Social and Behavioral Sciences, 175(230), 252–259.

Rinschede, G. (1992). Forms of religious tourism. Annals of Tourism Research, 19(1), 51–67.

Roodurmun, J., & Juwaheer, T. D. (2010). Influence of trust on destination loyalty -an empirical analysis- the discussion of the research approach. International Research Symposium in Service Management, 1–23.

Ryan, C. (1995). Researching Tourist Satisfaction: Issues, Concepts, Problems. New York: Routledge.

Schumacker, R. E., & Lomax, R. G. (1996). A Beginner’s Guide To Structural Equation Modeling. Mahwah, NJ: Lawrence Erlbaum.

Selnes, F. (1993). An examination of the effect of product performance on brand reputation, satisfaction and loyalty. European Journal of Marketing, 27(9), 19–35.

Seto´, D. (2003). The Influence of Service Quality, Image, Satisfaction, and Trust in Client’s Loyalty. Revista Espan˜ola de Investigacio ´n de Marketing (ESIC) (Spanish Journal of Research Marketing), 7(1), 27–55.

Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value and loyalty in relational exchanges. Journal of Marketing, 66, 15–37.

Stylos, N., Bellou, V., Andronikidis, A., & Vassiliadis, C. A. (2017). Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists. Tourism Management, 60, 15–29.

Stylos, N., Vassiliadis, C. A., Bellou, V., & Andronikidis, A. (2016). Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination. Tourism Management, 53, 40–60.

Su, L. J., Hsu, M. K., & Swanson, S. (2017). The Effect of Tourist Relationship Perception on Destination Loyalty at a World Heritage Site in China: The Mediating Role of Overall Destination Satisfaction and Trust. Journal of Hospitality and Tourism Research (Vol. 41).

Tasci, A. D., & Gartner, W. C. (2007). Destination image and its functional relationships. Journal of Travel Research, 45(4), 413–425.

Tosun, C., Dedeoğlu, B. B., & Fyall, A. (2015). Destination service quality, affective image and revisit intention: The moderating role of past experience. Journal of Destination Marketing and Management, 4(4), 222–234.

Walsh, G., Hennig-Thurau, T., Sassenberg, K., & Bornemann, D. (2010). Does relationship quality matter in e-services? A comparison of online and offline retailing. Journal of Retailing and Consumer Services, 17, 130–142.

Wang, C., & Hsu, M. K. (2010). The relationships of destination image, satisfaction and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 27, 829–843.

Weidenfeld, A., & Ron, A. (2008). Religious needs in the tourism industry. Anatolia: International Journal of Tourism and Hospitality Research, 19(2), 18–22.

Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26(1), 45–56.

Žabkar, V., Brenčič, M. M., & Dmitrović, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tourism Management, 31(4), 537–546.

Zeugner-Roth, K. P., & Žabkar, V. (2015). Bridging the gap between country and destination image: Assessing common facets and their predictive validity. Journal of Business Research, 68(9), 1844–1853.

Zhang, H. M., Xu, F. F., Leung, H. H., & Cai, L. P. (2016). The influence of destination- country image on prospective tourists’ visit intention: Testing three competing models. Asia Pacific Journal of Tourism Research, 21(7), 811–835.


  • There are currently no refbacks.