The Effect of Self Congruity and Brand Reliability Toward Consumer Loyalty on Halal Cosmetics Users in Banda Aceh

Wirdah Irawati, Yurnalis Usman, Syarifah Evi Zuhra

Abstract


This study aims to measure the effect of Self Congruity and Reliability on brand loyalty on Halal Cosmetics Users in Banda Aceh City. The sample used in this study was Halal Cosmetics Users in Kota Banda Aceh, which amounted to 100 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Non-Probability Sampling. Purposive Sampling is used as an analytical method to determine the effect of all the variables involved. The results of this study indicate that  Self  Congruity and  Brand  Reliability have a significantly Positive Effect on Brand Loyalty, then Self Congruity has a Significantly Positive effect on Brand Reliability.

Full Text:

PDF

References


Abdillah, Willy & Jogiyanto. 2015. Partial Least Square (PLS): Alternative Structural Equation Modelling (SEM) dalam

Penelitian Bisnis. Yogyakarta: Penerbit Andi.

Aaker, D.A. 1997. Dimensions of brand personality. Journal of Marketing Research, 32(3), 347-356

Arikunto, Suharsimi. 2013. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Arinita, dkk. 2014. The influence of brand image, product quality and price on brand switching (study at consumer of

Wardah lipstick product in urban areas of Jember).

Bennett, R. and Rundle-Thiele, S. 2004. Customer satisfaction should not be the only goal, Journal of Services Marketing Vol.

No. 7, pp. 514-23.

Carroll, B. A and A. C., Ahuvia. 2006. Some Antecendent and Outcomes of Brand Love. Marketing Letters, Vol 17,

No 2 PP 79-8.

Delgado-Ballester, E. 2004. “Applicability of Brand Trust Scale a Cross Product Category. European Journal of Marketing.

Vol 38 (5), 573-592.

Delgado-Ballester, E. and Jose L. Munuera-Aleman. 2005. Does Brand Trust Matter to Brand Equity. Journal of Product

and Brand Management, 14,187–196.

Dick, A. S., & Basu, K. 1994. Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of

Marketing Science, 22(2), 99-113.

Fabricant, S.M. dan Gould, S. 1993. Women’s Make-Up Careers: An Interpretive Study of Color Cosmetic Use and “Face

Value. Psychology and Marketing, Vol 10 No. 6, pp. 531-548.

Fandy Tjiptono. 2015. Manajemen dan Strategi Merek. Yogyakarta: Penerbit Andi.

Fani Adinda Rizki. 2015. Pengaruh Self Congruity Terhadap Loyalty Pada Restoran Fastfood Mc Donald’s. Jurnal UII

Jogyakarta.

Giddens.2002.Customer Loyalty Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Ahli Bahasa Dwi Kartini Jaya.

Edisi Revisi dan Terbaru. Jakarta Erlangga.

Griffin Jill. 2003. Customer Loyalty Jakarta; Erlangga

Ibrahim, Hafedh and Faouzi Najjar. 2007. A Multi-Dimentional Approach To Analyzing: The Effect of Self Congruity on

Shopper’s Reatail Store Bahavior. Innovative Marketing. Vol. 3, Issue 3, pp. 54-68.

Jamal, Ahmad dan Mark M. H. Goode. 2001. Consumers and Brands A Study of Self Image Congruence on Brand Preference

and Satisfaction. Marketing Intelligence & Planning. Vol.19/7. pp: 482-492.

Klipfel Joseph A. L & Allen C. Barclay & Kristi M. Bockorny. 2014. Self- Congruity: A Determinant of Brand personality.

Journal of Marketing Development and Competitiveness Vol. 8 (3), 130-143.

Kotler Philip dan Gary Amstrong. 2003. Prinsip-Prinsip Pemasaran. Jilid 2. Edisi 8 terjemahan. Erlangga. Jakarta.

Kuncoro Mudrajad. 2003. Metode riset untuk ekonomi dan bisnis. Penerbit

Elangga. Jakarta.

Louis, D, and Lombart, C. 2010. “Impact of brand personality on three major consequences (trust, attachment, and commitment

to the brand)”, Journal of Product and Brand Management. Vol. 19 No. 2, pp 114-130.

Mikulincer, M., Shaver, P. R., & Pereg, D. 2003. Attachment theory and affect regulation: The dynamics, development, and

cognitive consequences of attachment-related strategies. Motivation and Emotion, 27(2), 77–102.

Mikulincer, Mario and Philip R.Shaver. 2007. Attachment in Adulthood: Structure, Dynamics, and Change. New York:

Guilford Press.

Mowen. 2006. Perilaku Konsumen. Yogyakarta. Salemba

Schifman, Leon G. and Leslie Lazar Kanuk. 2007. Consumer Bahavior.International Edition. New Jersey:Pearson Education

Inc.

Sirgy, J. M. 1982. Self Concept in costumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300

Sirgy, M Joseph, Dhruv Grewal, Tamara F. Mangleburg, Jae O. Park, Kaye Chon, C. B. Claiborne, J.S.Johar, and Harold

Berkman. 1997. Assesing the Predictive Validity of Two Methods of Measuring Self-Image Congruence. Journal of the

academy of marketing science, 25 (3), 229-241.

Sirgy. 2009. How does shopper-based mall equity generate mall loyalty? a conceptual mode and empirical evidence. Journal

of retailing and consumer service, 16, 50-60.

Sugiyono. 2016. Metode penelitian Pendidikan. Bandung: CV. Alfabeta


Refbacks

  • There are currently no refbacks.